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Tuesday, January 22, 2008

Icron and DS2 collaborate on interactive PC to TV application- in home environment over powerline

Solution extends USB 2.0 and Video functions from PC to TV in home environment over powerline

BURNABY, B.C., January 4, 2008 - Icron Technologies Corporation (TSX Venture: IT), the developers of ExtremeUSB, and DS2 a world leader in power line technology announced the signing of a MoU (memorandum of understanding) whereby Icron will be integrating its ExtremeUSB into a platform designed to seamlessly connect the PC to TV and deliver interactive content to the living room via DS2’s power line technology. The powerline technology is embedded using a modular solution from Delta Electronics, the world’s leading manufacturer of power supplies and powerline communications components and products.

The initial platform extends USB 2.0 and PC video to the TV over power line networking technology. In this solution, the PC which is normally situated in a home office is used as the central media server and the TV, which is generally situated in the family room, is the center of entertainment. Its purpose is to provide an economical, convenient plug and play means for home users to access the Internet and all its interactive content on the TV without having to have another PC by the TV.

A joint demonstration of the solution will be shown at the DS2 booth at CES Booth # 20656, South Hall 2. The demonstration will show how easily power line can be integrated into existing networking applications. In this case, Delta Electronics modular solution implementing DS2's Aitana chipset technology was easily integrated into Icron's ExtemeUSB solution, minimizing development resources and resulting in a very cost-effective solution.

“These solutions provide the lowest cost plug and play solution for accessing the content from the PC in your home office, and delivering it to the TV in the family room.” stated Robert Eisses, President and CEO of Icron Technologies. “It really is the simplest way to access PC content using your TV as the monitor, and all the standard USB devices as your input/output devices, without having to purchase another PC to sit in your family room and deal with the associated networking issues. This represents a significant opportunity for Icron, and is the first of many solutions planned for the home connectivity market.”

“DS2 powerline technology excels at multimedia applications and we are delighted to work with Icron to deliver the first powerline communication solution to extend USB 2.0 and PC video functions to the TV anywhere in the home and are looking forward to demonstrating this at CES”. commented Jorge Blasco, CEO of DS2.

"High performance turnkey Powerline technology is the missing puzzle that the market has been looking for!” said Amy Lin, Senior Director of Global Sales and Marketing for Delta Electronics Magnetics and Microwave Business Unit. “Now we can just plug it in and start to enjoy the uncompromising signal quality synchronously. We will continue to co-work with DS2 to offer dynamic and innovative Powerline solutions for all applications in all industries."

Under this agreement Icron and DS2 will cooperate in the product development of this solution expected to be released in 2008 for an initial customer in China. Terms of the agreement, including the name of the partner were not announced for competitive reasons.

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